The pOpshelf at 3510 Richland Ave. W. in Aiken is getting a makeover.
Based on new signage, it will become a Dollar General store.
The pOpshelf at that location opened three years ago.
Dollar General launched the pOpshelf chain in October 2020 with two locations in Tennessee.
In April 2022, Dollar General reported it had “approximately 55” pOpshelf stores and 25 “store- within-a-store locations that combine pOpshelf and Dollar General Market offerings.”
The Aiken Standard reported in 2022 that most items at pOpshelf stores were being sold for $5 or less. They included home goods, beauty products, seasonal decorations and party supplies.
The target customers back then were women who lived in suburban areas and had an annual household income that ranged from $50,000 to $125,000, CNBC reported.
Dollar General was projecting in 2022 that it would be operating “up to a total of approximately 1,000” pOpshelf stores by the end of fiscal year 2025, according to a news release.
The foundation of Dollar General’s retail empire is a chain of deep-discount stores that cater to low-income shoppers living in rural towns.
Last year, Dollar General announced that it was slowing down the expansion of its pOpshelf format, which focuses on selling discretionary items.
“The macroeconomic environment is more challenging than the company had previously anticipated, which the company believes is having a significant impact on customers,” Dollar General said in an earnings release.
In addition, Dollar General also was feeling pressure from bigger rivals, such as Walmart, at that time.
There were more than 200 pOpshelf stores in this country as of February of this year, according to scrapehero.com.
There is a pOpshelf in Aiken on the Southside at 251 Fabian Drive.
